Event Branding

Event branding is the visual identity of your event. It includes your logo, colours, fonts, signage, messaging and even your staff uniforms. Done right, it makes your event instantly recognisable, improves the attendee experience, and leaves a lasting impression.

1. Be consistent

Stick to the same colours, fonts, logos and style across banners, signage, social media, and merch. Consistency makes your event look polished and professional.

2. Design for distance

Most of your signage will be seen from afar, so go big and bold. Use bold fonts, high-contrast colours, and minimal text.

3. Use high-quality artwork

Avoid blurry prints by supplying high-resolution files (300dpi) or vector formats (.AI, .PDF, .EPS). Check out our artwork guidelines for more advice.

4. Think about your audience

Match your branding to the tone of the event and the people attending. A fun community festival will have a totally different look and feel from a formal business conference.

5. Have a brand kit

Put together a quick brand pack with logos, colours, fonts, and usage examples. It makes it way easier to keep everything on-brand when working with printers, designers, or sponsors.

6. Include sponsor space

If you have sponsors, plan where their logos will go early on. Make sure they’re visible, but not overpowering your own branding.

7. Brand every touchpoint

From signage to merchandise ideas, reinforce your brand at every guest interaction. The more touch points you brand (within reason), the stronger the experience.

1. Branded Barrier Covers

Turn plain crowd barriers into eye-catching spaces for logos, taglines, or sponsor shout-outs. Whether it’s a crowd control area or an entrance queue, barrier covers make sure your brand is front and centre.

2. Custom Stage Backdrops

If there’s a stage, it’s a branding opportunity. A large fabric backdrop with your event name, logo, or sponsor branding will enhance stage presence and look great in photos.

3. Feather Flags

Feather flags are a brilliant way to add movement and colour to your event site. Use them to mark entrances, info points or to guide guests around. They’re hard to miss and easy to set up.

4. Welcome Banners

Greet guests with bold, branded messaging that sets the tone. Add your logo, colours, and even social handles to make guests feel part of the experience right from the start.

5. Branded Photo Spots / Selfie Walls

Use branded display walls to create a spot where people want to take photos. Use your logo, a hashtag, or a fun slogan. These areas help you stand out at trade shows and often end up all over social media, giving you extra reach for free.

1. Keep it bold and simple

Use big fonts, strong colours, and one clear message. People should understand your design in seconds, even from a distance or in a crowd.

2. Design with purpose

Think about the size, location, and purpose of your branding. Use clean fonts, good spacing, and make sure nothing important gets hidden or cut off.

3. Stay on brand

Use your brand colours and fonts consistently across all event branding. It keeps things looking sharp, professional, and instantly recognisable.