FAQs
What are lamp post banners?
Lamp post banners, made from 510gsm or 750gsm PVC, are effective banner advertising displays attached to street lamp posts. Made with twister brackets to reduce wind loading, lamp post banners offer durability and stability in adverse weather conditions. Printed double-sided, lamp post banner advertising offers maximised visibility, catching the attention of passers-by from multiple directions.
Designed for outdoor advertising, lamp post banners are used by businesses, event and festival organisers, and local authorities. UV-printed, lamp post banners are fade-resistant, maintaining visual appeal over time.
By using quality materials and an effective double-sided design, lamp post banners effectively convey messages and promote events, products, or services to a broad audience, making them an indispensable asset in outdoor marketing campaigns.
What is the purpose of lamp post advertising?
Lamppost banner advertising is a powerful tool for business and event organisers, offering 6 key benefits:
1. Maximum Visibility
Lamppost banners are strategically placed in high-traffic areas, ensuring maximum visibility to a diverse audience of pedestrians and motorists.
2. Cost-effective
Compared to some traditional advertising channels, lamppost advertising is a cost-effective solution, providing a high return on investment for businesses with limited marketing budgets.
3. Enhanced Local Presence
Local businesses can strengthen their presence within the community by advertising on lampposts, helping create a stronger connection with the local audience.
4. Weather-resistant advertising
Crafted from durable materials like PVC and designed with weather-resistant features, lamppost banners endure various weather conditions, ensuring a long-lasting and effective advertising campaign.
5. Dual-Sided Impact
The double-sided design of lamppost banners maximises exposure, allowing messages and visuals to capture attention from both sides of the street.
6. Flexible Advertising Space
Lamppost advertising provides a flexible and adaptable space for promoting diverse content, from local events and festivals to business promotions.
Can you help with the design of my lamp post banner?
Yes, we can. We offer free artwork and design support to help create effective lamp post advertising banners. Simply give us a brief plus any relevant files and we’ll make your idea come to life. We always send over proofs to make sure you’re happy before going to print.
Lamp post banner design tips
When designing lamp post banners, put yourself in the situation of someone walking by. What would catch your attention? What would make them easy to read? What would entice you to take action?
Here are some top tips when it comes to lamp post banner design:
- Choose a banner size that doesn’t get lost on a lamp post
- Focus on one key message
- Use large easy-to-read fonts
- Keep text concise
- Choose contrasting colours that stand out
- Add contact details or a call to action
If you need any design support or have any artwork questions, don’t hesitate to get in touch.
Can you install my lamp post banners?
Unfortunately, we don’t offer an installation service. However, lamp post banners are relatively simple to install. On average, it takes around 20 minutes to install one lamp post banner. Check out the installation tips and instructions below to help fit your lamp post advertising.
How to install a lamp post banner
Below are some step-by-step instructions to help you install your lamp post advertising:
1. Position your top bracket
Place the top bracket in the location you want and temporarily hold it in place with a bungee cord or tie wrap. Ensure the spring is above the arm on the top bracket.
2. Fix your top bracket in place
Use 3 fixing bands per bracket to secure them to the lamp post. Fix 2 bands through the top of the bracket and 1 through the bottom. Tighten the bands until they are secure and parallel to the edge of the bracket.
Remove your bungee cord or tie wrap once your bands are secured correctly.
3. Fit your banner to the top arm
Slide your banner onto one of the aluminium rods and fit the arm into the bracket. Ensure the holes on your rod and bracket line up. Put the safety pin through the hole and secure it on the other side.
Thread a tie wrap through the banner eyelet and the circular part of the safety pin. Cut off any excess tie wrap.
4. Set your bottom bracket position
Insert the rod into the bottom pocket of your banner and then into your bracket. Hold the bracket against the pole and mark where you want to install it.
5. Install your bottom bracket
Follow the instructions in steps 1 to 3. Unlike the top bracket, the bottom bracket should be positioned so the spring is below the arm.
6. Fit your banner to the bottom arm.
Insert the bottom arm into your banner and the bracket. Insert the safety pin through your bracket and tie wrap in place.
Your lamp post banner should have tension down the middle of the banner with both edges slightly loose.
Lamp post banner installation tips
Typically the load exerted on a lamp post in 50 mph winds is 63.42kg. Because of this, we recommend only installing one banner per lamp post. Advertising on both sides of the banner will double the windloading on your posts and fittings.
The higher your banner is fixed to the post, the greater the load will become so keep this in mind when installing your lamp post advertising. We recommend consulting a structural engineer to figure out whether the lamp post is strong enough to withstand the potential wind loading that comes with lamp post advertising.
