When you’re a small construction company competing with bigger players in the market, advertising your business and getting clients to notice you can be a challenge. Word of mouth and referrals are great ways to establish trust and reliability, but how you advertise your construction company also makes a big difference when it comes to raising your profile and securing new business.
Get your messaging right
For most small companies, the most obvious solution is to put all your marketing budget into branding and promotional materials to get your name out there. With a little bit of extra thought on who your target audience is and what message you want them to see, your construction branding can work a lot harder for you to bring in that all-important return on investment.
If you’re a small construction company, it’s not easy to see your business as a brand but that’s why there are so many opportunities out there for construction site branding from printed banners and signage to hoarding boards and fence covers.
Nail down those USPs
A unique selling point (USP) is what sets you apart from the competition and often that’s a message that your audience is looking for. For example, if you provide free quotes but you know that similar companies in your area don’t, that’s something worth shouting about.
Thinking about what makes you different and why people should choose to work with you can really help you out when it comes to getting your messaging right too.
Choose the right advertising opportunities
Advertising can take many forms from paid search and social media ads, print media and good old fashioned branded signage. Since construction branding is what we do here at Monster Mesh, this is definitely something we can help you with but if you are looking to invest in construction site branding, we recommend checking out all the options so you know what’s going to work best for your business and your marketing messages.
Don’t ignore digital marketing
When you’re a small construction company, we understand that most of your efforts will be focused offline because that’s where your business is. But it’s important to think about whether your audience might also be online too. Digital marketing includes things like your website, social media presence, email marketing and content creation.
While Monster Mesh are experts in events and construction branding rather than anything digital, we know how important it is to get your audience talking about you online to increase brand visibility and awareness.
Whether you’re a new construction company or an established small firm in the building and construction sector, getting your advertising right is essential for the growth of your business. Often, it’s about a combination of the above points that will work best for you.
If you’re looking to invest in new construction branding or improve your existing site advertising, Monster Mesh has some great solutions for you. Get in touch with us here or give us a call on 01709 432001 to find out more about our events and construction advertising products including our FREE design service.