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Roller Banner Size Guide: Choose the Right Fit for Your Brand

May 29, 2025 | News

Looking for the right roller banner size for your business, event, or promo? Whether you’re wanting to stand out at a trade show, branding your shop floor, or showcasing your services at a local market, choosing the right pull up banner size can make all the difference.

In this guide, we’ll walk you through all the available roller banners sizes, help you figure out which size works best for your needs, and share expert design advice and downloadable templates to get your artwork spot on.

 

Small roller banner in a business reception area

Read on to discover roller banner sizes, design tips and more

 

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Why Use a Roller Banner?

 

Roller banners (also known as pull up, pop up, roll up, or retractable banners) are a marketing must-have. They deliver maximum visual impact with minimal setup, making them one of the most event branding tools available.

Here’s why businesses love them:

  • Quick to set up – no tools needed, just pull up and go
  • Portable – comes with a carry bag for easy transport
  • Tall and eye-catching – stands 2 metres high
  • Reusable – perfect for multiple events or locations
  • Cost-effective – get professional signage without breaking the bank

Whether you’re a start-up, charity, or growing brand, standing banners help you show up looking polished and professional, wherever you go.

 

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What Roller Banner sizes are available?

 

Roller banners are 200cm tall and come in a variety of widths to suit different spaces and messaging needs.

SizeWidthHeight
Extra Small80cm200cm
Small85cm200cm
Medium100cm200cm
Large120cm200cm
Extra Large150cm200cm

 

Most people go for the 85cm x 200cm pull up banner size. It’s easy to carry, fits in most spaces and still delivers a great visual punch.

 

Diagram illustrating the roller banner size choices

85cm x 200cm is the most popular roller banner size

 

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How to Choose the right size

 

Not sure which size works best? Use the table below to match your use case to the right option:

 

Use CaseRecommended Size
Pop-up stall / small booth80 or 85cm
Retail promotions or point-of-sale85 or 100cm
Product or service storytelling100 or 120cm
High-traffic trade shows120 or 150cm
Exhibition backdrops or photo ops150cm

If you’re displaying lots of detail, go larger. If your message is short and sharp, go smaller.

 

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Where to use Roller Banners

 

Roller banners are perfect for:

  • Shop floors and reception areas
  • Standing out at trade shows and exhibitions and
  • Cafés, salons, and clinics
  • Markets and pop-ups
  • Training days and workshops
  • Retail promotions and launches

They help you stand out, manage crowds, and showcase offers at a glance.

 

Two roller banners on display at a Morecambe Pride event

Roller banners are a cost-effective way of standing out at events, exhibitions and more

 

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Design advice by Roller Banner Size

 

Each size suits different types of layouts. Here’s how to make your roller banner stand out:

 

80cm & 85cm (Extra Small & Small)

  • Ideal for logos, short headlines, and QR codes
  • Keep it bold and simple
  • Great for directional signage or simple promos

 

100cm & 120cm (Medium & Large)

  • Use sections to highlight services or features
  • Add customer testimonials or calls to action
  • Balance between visibility and portability

 

150cm (Extra Large)

  • Built for backdrops, photos, or wide visuals
  • Create impact with large-scale imagery
  • Perfect for expos, conferences, and launches

 

Want even more space for high-impact visuals? Consider a fabric display wall for a seamless event backdrop.

 

Roller Banner on display for an ESSAR Construction Event

Less is more when it comes to roller banner design

 

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Artwork Specs & Safe Zones

 

For a perfect print, use the correct roll up banner dimensions including bleed and safety margins.

 

Banner WidthVisible Area (W x H)Artwork Size (with bleed)
80cm800mm x 2000mm806mm x 2060mm
85cm850mm x 2000mm856mm x 2060mm
100cm1000mm x 2000mm1006mm x 2060mm
120cm1200mm x 2000mm1206mm x 2060mm
150cm1500mm x 2000mm1506mm x 2060mm

 

Free Design Templates

 

We’ve made designing easy with free downloadable templates:

 

Artwork tips:

  • Keep key text/logos 15mm inside the edges
  • Leave 50–100mm free at the bottom (this area often hides in the base)
  • Use 300dpi CMYK files for best results

 

Common Mistakes to Avoid

  • Cramming in too much text
  • Placing key info too low
  • Using low-res or stretched images
  • Choosing a size that doesn’t fit your space

 

Not a designer? No problem. We offer free artwork setup with every order. Just send us your logo, colours, and key info.

 

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Frequently asked questions

 

 

What’s the standard roller banner size?

The most commonly used is 85cm x 200cm. This size is a solid all-rounder for most events and venues.

 

Will the 150cm banner fit in my car?

Absolutely! Even the extra wide roller banners retract into a compact base that fits in most standard car boots.

 

What’s the size when it’s packed away?

Packed dimensions are roughly 90–155cm long and only a few cm wide/tall, depending on the width.

 

How much floor space should I allow for my roller banner?

Your banner width (e.g. 85cm) is your footprint. Allow a few extra cm on each side for comfort and visibility, especially in busy venues.

 

How close should people be to read my roller banner clearly?

  • Small banners (80–85cm): 1–2 metres
  • Medium to large banners (100–150cm): Up to 3–4 metres. Use large text (min. 24pt for key info) for maximum readability.

 

Two roller banners on display at Parkgate Shopping Centre

Positioning your roller banner correctly is vital for capturing attention

 

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Ready to make an impact?

From small roll up banners for retail to large pop up banners for exhibitions, we’ve got a banner size that fits your brand and budget.

  • Free artwork help
  • Lightweight carry bag included
  • Fast UK delivery
  • Quality you can count on

Explore our roller banner range or contact us if you need advice. We’re here to help your brand stand tall and proud.

 

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