Privacy Policy

Last updated 28 April 2026

Monster Mesh Ltd (“we”, “us”, or “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information about you when you visit our website at monster-mesh.co.uk or contact us by phone or email.

Please read this policy carefully. If you have any questions, please contact us using the details at the end of this document.

1. Who We Are

Monster Mesh Ltd is the data controller responsible for your personal data. We are a UK-based large-format printing company specialising in construction and event branding products, including Heras fence covers, crowd barrier covers, custom banners, and hoarding signage.

Contact details:

2. What Personal Data We Collect

2.1 Information you provide directly

When you submit a contact form, use our price calculator, request a quote, or place an order, we may collect:
Your name
Company or organisation name
Email address and telephone number
Delivery or billing address
Project details and requirements entered into our price calculator or enquiry forms
Artwork files, logos, and design briefs
Messages and order details submitted via our contact form, email, or phone

2.2 Information collected automatically

When you visit our website, we and our third-party service providers automatically collect certain technical data, including:

IP address and approximate location
Browser type, device type, and operating system
Pages visited, time on site, and navigation behaviour
Referring URLs and search terms
Mouse movements, clicks, and scroll activity (via Hotjar)
Cookie identifiers and session data

2.3 Information collected via marketing tools

When you submit a contact form or price calculator on our website, your details are added to our mailing list, which is managed via Klaviyo. We may also collect:

Email address and name
The type of enquiry submitted (e.g. product category, quantity)
Email engagement data such as open rates and link clicks
Website activity linked to your email profile where you are a known contact
Purchase history linked to your email profile

3. How We Use Your Personal Data

We use the data we collect for the following purposes:

To respond to enquiries and provide quotations
To follow up on contact form and price calculator submissions where you have expressed an interest in our products or services
To add form submitters to our Klaviyo mailing list and send relevant follow-up communications on the basis of legitimate interests
To contact you directly by email via Microsoft Outlook where we believe our products or services may be relevant to you
To process and fulfil product orders
To provide artwork proofing, design support, and customer service
To arrange delivery and communicate order updates
To send marketing emails about our products and services
To analyse website usage and improve our content and user experience
To measure the effectiveness of our advertising campaigns
To identify and track business visitors to our website (via CANDDi)
To comply with our legal and regulatory obligations

4. Legal Basis for Processing

We process your personal data under the UK General Data Protection Regulation (UK GDPR) on the following grounds:

Contract: to fulfil orders and deliver services you have requested
Legitimate Interests: we rely on legitimate interests as our legal basis for following up on enquiries and form submissions, adding form submitters to our Klaviyo mailing list, sending relevant follow-up communications by email (including directly via Microsoft Outlook), running website analytics, and identifying business visitors via CANDDi. When we rely on legitimate interests, we have assessed that our interests are not overridden by your rights, and we always provide a clear and easy way to opt out.
Legal Obligation: to comply with applicable laws, including tax and accounting requirements
Consent: where you have opted in to receive marketing communications, or where consent is required for non-essential cookies

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and gather data about how the site is used. Cookies are small text files stored on your device when you visit our website.
We use the following categories of cookies:

Essential cookies: required for the website to function, including WordPress session cookies and security tokens
Analytics cookies: to understand visitor behaviour and improve our website (Google Analytics 4, Hotjar)
Marketing and advertising cookies: to track conversions and serve relevant ads (Google Ads, Microsoft/Bing Ads)
Personalisation and visitor identification cookies: to identify and profile business visitors (CANDDi)
Email marketing cookies: to connect website activity with email campaigns (Klaviyo)

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the website. Where required by law, we will ask for your consent before placing non-essential cookies on your device.

6. Third-Party Tools and Services

Our website uses a number of third-party tools and services that may collect and process personal data. These are listed below along with links to their own privacy policies.

Google Analytics 4 (GA4)

Purpose: Website analytics – we use GA4 to understand how visitors use our site, including which pages are visited, how long visitors stay, and where they come from. We also use GA4 to track specific events such as email link clicks and telephone link clicks.

Data collected: IP address (anonymised), device and browser data, pages visited, session duration, traffic source.

Data processed by: Google LLC (USA). Data may be transferred outside the UK under appropriate safeguards.

Privacy policy: https://policies.google.com/privacy

Google Ads (Conversion Tracking)

Purpose: We use Google Ads to advertise our products and services. Conversion tracking allows us to measure when a visitor completes a desired action (such as submitting an enquiry form) after clicking on one of our ads.

Data collected: Click and conversion data, cookies, IP address.

Data processed by: Google LLC (USA).

Privacy policy: https://policies.google.com/privacy

Hotjar

Purpose: Hotjar is a behaviour analytics tool that helps us understand how visitors interact with our website. It records anonymised session replays, generates heatmaps showing where users click and scroll, and collects feedback data.

Data collected: Mouse movements, clicks, scrolling behaviour, pages visited, device and browser data, IP address (anonymised). Hotjar is configured to automatically suppress any sensitive form input fields.

Data processed by: Hotjar Ltd (Malta / EU). Data may be transferred internationally under appropriate safeguards.

Privacy policy: https://www.hotjar.com/legal/policies/privacy

Klaviyo

Purpose: We use Klaviyo to manage our email marketing and follow-up communications. When you submit a contact form or use the price calculator on our website, your details are automatically added to our Klaviyo mailing list. We use Klaviyo to send follow-up emails, product information, and marketing communications. Klaviyo also tracks activity on our website and links it to email profiles where a visitor is a known contact.

Data collected: Email address, name, enquiry details, email engagement data (opens, clicks), website activity linked to your email profile, purchase history.

Legal basis: Legitimate interests (for follow-up communications with form submitters and existing customers). Consent (for broader marketing where required).
Data processed by: Klaviyo Inc. (USA). Data is transferred under appropriate international safeguards.

Opt out: You can unsubscribe from our emails at any time using the unsubscribe link in any email we send, or by contacting us directly.

Privacy policy: https://www.klaviyo.com/legal/privacy-notice

CANDDi

Purpose: CANDDi is a visitor identification and lead tracking tool. It allows us to identify which companies and, in some cases, individuals are visiting our website, and to track their journey through our site. This helps us follow up on potential leads and understand our audience.

Data collected: IP address, company information derived from IP address, pages visited, referral source, and (where identifiable) individual contact details linked to known business visitors.

Legal basis: Legitimate interests (B2B lead identification and sales follow-up).

Data processed by: CANDDi Ltd (UK). More information is available at: https://www.canddi.com/privacy

Privacy policy: https://www.canddi.com/privacy

Microsoft Advertising (Bing Ads / UET)

Purpose: We use Microsoft’s Universal Event Tracking (UET) tag to measure the performance of our Bing Ads advertising campaigns and to track conversions.

Data collected: IP address, cookie data, pages visited, conversion events.

Data processed by: Microsoft Corporation (USA). Data may be transferred internationally under appropriate safeguards.

Privacy policy: https://privacy.microsoft.com/en-gb/privacystatement

WordPress and Divi

Purpose: Our website is built using WordPress (content management system) and the Divi theme and page builder. These platforms set essential cookies required for the website to function correctly, including session management and security tokens. No personal data is shared with Automattic (WordPress) or Elegant Themes (Divi) through normal website usage.

WordPress privacy policy: https://automattic.com/privacy/

7. Who Else We Share Your Data With

Beyond the third-party tools listed in Section 6, we may also share your personal data with:

Delivery and logistics partners who fulfil and ship your orders
Payment processors for handling transactions securely
Professional advisers such as accountants and legal advisers, where necessary
Regulatory authorities or law enforcement, where required by law

We do not sell your personal data to any third party.

8. International Data Transfers

Some of the third-party tools we use (including Google, Klaviyo, Microsoft, and Hotjar) may transfer data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries with an adequacy decision from the UK Government.

9. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. The appropriate retention period will depend on the nature of the data and the reason it was collected. Factors we consider include the ongoing relationship with you, our legal obligations, and whether retaining the data is necessary to resolve disputes or protect our legitimate interests.

As a general guide:

Customer order and transaction records: retained for as long as necessary to fulfil our legal and accounting obligations
Enquiry and quote records: retained for as long as reasonably necessary to manage our customer relationships and follow up on outstanding interest
Marketing email lists: until you unsubscribe or withdraw consent
Website analytics data: up to 26 months (GA4 default) or as configured per tool
Hotjar session recordings: 365 days (Hotjar default)
CANDDi visitor data: in accordance with CANDDi’s data retention policy

Where data is no longer required, we will delete or anonymise it securely. You can request deletion of your data at any time – see Section 10 for your rights.

10. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right to access: you can request a copy of the personal data we hold about you
Right to rectification: you can ask us to correct inaccurate or incomplete data
Right to erasure: you can ask us to delete your data in certain circumstances
Right to restrict processing: you can ask us to limit how we use your data
Right to data portability: you can request your data in a machine-readable format
Right to object: you can object to processing based on legitimate interests or for direct marketing
Rights related to automated decision-making: we do not use automated decision-making or profiling

To exercise any of these rights, please contact us at info@monster-mesh.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.

11. Direct Marketing and Follow-Up Communications

When you submit a contact form or use a price calculator on our website, we treat this as a clear expression of interest in our products or services. On this basis, we will:

Add your details to our mailing list, managed via Klaviyo, so we can send you relevant follow-up communications about the products or services you enquired about
Contact you directly by email through Microsoft Outlook to follow up on your enquiry or provide further information

We rely on legitimate interests as the legal basis for this contact. We consider that individuals and businesses who actively submit enquiry forms or request pricing information have a reasonable expectation that we will follow up, and that our interest in doing so does not outweigh your right to privacy. You are not obligated to engage with us and can opt out at any time.

We may also send periodic marketing emails to our mailing list about new products, promotions, and relevant industry content. Where you are an existing customer, we may do this on the basis of legitimate interests. Where you are a new contact, we will only send broader marketing where you have given your consent, or where we have a clear legitimate interest based on your enquiry.

You can opt out of all marketing communications from us at any time by:

Clicking the ‘unsubscribe’ link in any email we send via Klaviyo
Replying ‘unsubscribe’ or ‘stop’ to any direct email from our team
Emailing info@monster-mesh.co.uk with the subject ‘Marketing Opt-Out’
Calling us on 01709 432001

Once you opt out, we will remove you from our mailing list and cease direct marketing contact. We may still contact you for transactional or legal purposes where necessary (for example, to fulfil an existing order).

12. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. This includes secure email practices, HTTPS encryption on our website, access controls, and regular reviews of our data handling procedures.

Whilst we take every reasonable precaution, no method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us immediately.

13. Third-Party Website Links

Our website may contain links to third-party websites, including our social media pages on LinkedIn, Instagram, and Facebook. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before sharing any personal information.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the tools we use, or legal requirements. The updated policy will be posted on our website with a revised ‘Last updated’ date. We encourage you to review this page periodically.

15. How to Complain

If you are unhappy with how we handle your personal data, please contact us first at info@monster-mesh.co.uk and we will do our best to resolve the matter.
You also have the right to lodge a complaint with the UK data protection regulator:

Information Commissioner’s Office (ICO)

Website: https://ico.org.uk
Helpline: 0303 123 1113

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Monster Mesh Ltd