Case Study: Event Branding for VIA Atelier
Client: VIA Atelier
Industry: Cycling Retail & Event Management
Service Provided: Event banners, Feather Flags, and Airmesh Heras Fence Covers
Location: Coal Drops Yard, King’s Cross, London
Who are VIA Atelier?
VIA Atelier is a premium cycling concept store and creative hub based in London’s Coal Drops Yard. As curators of cycling culture, VIA doesn’t just sell bikes, they host workshops, rides, and two of the UK’s most exciting urban cycling events: the London Cycling Festival and the Brompton World Championships. These high-energy gatherings bring together thousands of racers, spectators, and sponsors in a unique city-centre venue.
Visit via-atelier.cc
The Challenge
As organisers of major outdoor events, VIA needed a cost-effective and professional way to brand large stretches of track barriers throughout Coal Drops Yard.
In previous years, they used Correx signage, but it proved:
- Susceptible to wind and weather
- Difficult to install across long barrier runs
- Costly to purchase
They were looking for an alternative that could withstand the elements, improve the aesthetic impact of the venue, and still deliver excellent value for money.
The Solution
Monster Mesh has partnered with VIA Atelier since 2023 to provide event branding that combines durability, flexibility, and impact.
We delivered:
- 235 Airmesh banners cut to various lengths
- Feather Flags
- Airmesh Heras Fence Covers
- Free Artwork Support
- On-Time, event-ready delivery
A Trusted Event Partner
From day one, Monster Mesh worked alongside the VIA team to ensure their branding vision was brought to life. We provided fast turnaround times, artwork flexibility, and reliable delivery to meet the demands of a fast-moving event schedule.
Whether it was adapting designs across multiple sponsors or ensuring barrier coverage was continuous and cohesive, we supported every stage of the process.
The Result
With Monster Mesh’s help, the London Cycling Festival and Brompton World Championships achieved:
- Seamless trackside branding
- Improved weather resilience and reduced signage waste compared to Correx
- Increased brand presence for VIA and its partners
- Professional finish that matched the prestige of the event
Planning a large-scale event?
Monster Mesh delivers high-impact event branding tailored to you. From Heras fence covers to custom banner printing, we’re ready to help elevate your event and protect your budget.
