Advertising banners can be a great way to market your business. Banners typically offer flexibility and affordability for promoting your products or services.
So what should you be aware of when it comes to getting your banners designed and printed?
Banner size and location
Remember whose attention you’re trying to attract and where your banner is going to be displayed. If the location of your banner means it will mostly be seen by passing motorists, for example, you need to capture attention quickly and avoid presenting too much detail that viewers won’t have time to read. The size of your banner is another thing to consider. While smaller banners may cost less, if it doesn’t get your message across effectively because people can’t see it clearly, it will be a waste of money.
Branding your advertising banner
When you want to advertise your business, it makes sense that you want a banner that reflects your company branding, from your logo, font and colour scheme down to displaying the company name. Your banner obviously needs to engage people and make it clear who you are and what you do, but how do you best get that message across to new customers? For customers who aren’t already aware of your products and services, featuring your business name and logo as the headline of your banner is unlikely to have the desired effect. If you need to capture attention, it might be a better option to display your banner headline as your product or service so customers see it first. You can display your company name and details further down if you need to.
When you’ve thought about the basics of where your banner is going to be displayed and what your key headline needs to be, the next thing to get right is the information. With advertising banners, you only have a limited amount of space and time to grab attention, so cluttering your banner with too much text isn’t going to work. Instead, opt for clear and concise text that’s large enough and easy to read and consider bullet points to highlight key information.
Contact details on your banner
Another common mistake can be including all of your contact details, taking up valuable banner space and leaving your potential customers with too much information than is possible to absorb. There are often many ways to contact a business from telephone, email and social media profiles. Depending on the type of business you have, it’s often best to pick the most relevant method of contact and just use that for your banner. It’s quite common for banners to just display a website address as it’s easier for people to remember and all of your contact details can be found here.
To conclude, getting a banner designed and printed is not just as simple as deciding what you want on there, it requires more thought about where it’s going to be displayed and who is going to see it. If you don’t get these things right, it’s unlikely that you will grab attention.
Here at Monster Mesh, we’re happy to help out with your advertising banner needs. We also offer a free banner design service to help you get the most from your promotional material.